Interview to Chuao: Chocolate Naive’s bellezza @ Milan Design Week

Chuao, dark chocolate by Chocolate Naive at the stand of Former - Milano Rho Fiera - Salone del Mobile 2014. Credit Jurgita Po.Alessi - Bastart Magazine

This spring has been generous to the Lithuanian part of Bastart’s DNA, so after Rolia’s graphic avant-garde in Bologna and Grajauskas’ poetry in Veneto it’s time for dessert: Chocolate Naive gourmet temptations at the Milan Design Week, from April 8 to 13, 2014. 


Chocolate Naive and Former at the Salone del Mobile 2014: taste and style of excellence

This year’s design event in Milan has become a meeting place for two icons of style and taste, Italian interior design company, Former and Lithuanian bean-to-bar chocolate manufacturer, Chocolate Naive: both stick to their traditions but, at the same time, dynamic and projected towards the future.

Chocolate Naive at the stand of Former in Milan Design Week 2014.

Chocolate Naive at the stand of Former in Milan Design Week 2014. Credit Jurga Po Bastart Magazine
Credit Jurga Po / Bastart Magazine

Passion for all things artisanal is another feature that keeps the dialogue between the two: for Former, it’s a synonym of unique and timeless style; for Naive, it stands for continuous research and experimenting which lead to exquisite creations, worth a true connoisseur’s palate.

Italian design MEETS Lithuanian chocolate

During the 6 days of Milan Design Week Chocolate Naive will be present with its auteur chocolate at the stand of Former: the pureness of lines meets the purity of chocolate – design and good taste, to be savoured together.

Former and Chocolate Naive at Milan Design Week 2014.

Former and Chocolate Naive at Milan Design Week 2014. Credit Jurgita Po.Alessi / Bastart Magazine
Credit Jurga Po / Bastart Magazine

Italian design meets Lithuanian chocolate.

Italian design meets Lithuanian Chocolate. Credit Jurga Po Bastart Magazine
Credit Jurga Po / Bastart Magazine

Latest trends from Milan Design Week: chocolate is girls’ best friend.

Chocolate is girls' best friend. Credit Jurga Po / Bastart Magazine
Credit Jurga Po / Bastart Magazine
For more information about Chocolate Naive please visit the official website. You may as well want to read the interview to Bastart, The future belongs to Naive?

PS. A short word on (grande) bellezza

A personal thanks Paolo Sorrentino: for bringing an Oscar to Italy yes, but also – and especially – for freeing the world from that tired-to-death tag, experience, and giving instead a fresh substitute, (grande) bellezza.

Words by Jurga 
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