Everyday arts & poetry magazine

Art & Allies

Lady Dior Bag as seen by Ruven Afanador. Credits Vaida K.

Lady Dior Bag as seen by Ruven Afanador. Credits Vaida K.

When at the beginning of October the online fashion retailer Yoox opened a section dedicated to Art, there was no more doubt: the new trend is on. Art is cool. Art helps boost the sales. But above all, Art goes well with anything – from business consultancy to fashion bags to… whatever! Just a perfect spice?

100 artists for 1 bag

Fashion brands’ collaboration with single artists is no news: Takashi Murakami has been producing his superflat art on Louis Vuitton bags since 2002 (this year the French maison teamed up with Yayoi Kusama so their bags are now populated with dots & bubbles); as for Damien Hirst, the art marketing guru and father of the pickled shark is now selling the diamond skulls on Yoox.

What is amazing (or amazingly new) is how one bag became the centre of the story for tens of photographers, visual artists and filmmakers. The story went on stage in a perfect location: Triennale Design MuseumLady Dior Bag as Seen by, from October 11 to November 4. Too short, but left a big impression. Art did its job well, after all..?

Lady Dior Bag as Seen by…

Lady Dior Bag as seen by Arnaud Pyvka.

Lady Dior Bag as seen by Arnaud Pyvka. Credits Vaida K.

Lady Dior Bag as seen by Vincent Beaurin.

Lady Dior Bag as seen by Vincent Beaurin. Credits Vaida K.

Lady Dior Bag as seen by Nan Goldin.

Lady Dior Bag as seen by Nan Goldin. Credits Vaida K.

Lady Dior Bag as seen by Alessandro Carano. Don’t put strange things in there.

Lady Dior Bag as seen by Alessandro Carano. Don't put strange things in there. Credtis Vaida K.

Lady Dior Bag as seen by Olga Soldatova. Bag Valenok for Russian winters.

Lady Dior Bag as seen by Olga Soldatova. Bag Valenok for Russian winters. Credits Vaida K.

Lady Dior Bag as seen by Kourtney Roy.

Lady Dior Bag as seen by Kourtney Roy. Credits Vaida K.

Lady Dior Bag as seen by Peter Macapia.

Lady Dior Bag as seen by Peter Macapia. Credits Vaida K.

Lady Dior Bag as seen by Rongrong & Inri.

Lady Dior Bag as seen by Rongrong & Inri. Credits Vaida K.

Picture credits Vaida K.
Words by Jurga
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